I remember years ago getting an election-time flyer from a political party that was self-consciously aiming at people who identify with ‘conservative’ thinking. It was trying to convince readers that they might be more conservative than they think. I can’t recall the questions, but I remember noticing the way the questions were framed.
Communication and rhetoric is all about framing. This flyer asked big-picture inclusive questions that nobody would say no to. Like, for example,
- Do you value families?
- Do you value the right to choose what happens in your life?
- Do you get concerned when the government controls too much?
The obvious answer is, well, Yes of course.
The conclusion of the flyer was, “If you answered yes to these questions, you might be a conservative.”
It’s all framing.
The left-end of the spectrum does exactly the same thing.
Do you care about the poor? Do you care about fair and just treatment for minorities and the disadvantaged? If so, you might be a progressive.
See what I mean? None of these approaches get into the tricky business of discerning at what point a government gets too big, spends too much, or when individuals or businesses are given too much power and freedom.
During 2025, I was doing something I hope I don’t have to do more than once or twice in my life, but I fear I’ll have to anyway… I was at our local Hybrid Battery Replacement Shop. The hybrid battery in my 2016 Toyota Corolla Fielder Hybrid hadn’t lasted even 10 years.
This is not a political or scientific stance about climate change or EVs. Not going there. Suffice to say that my wife and I are keen to burn less fuel, honour God’s creation as much as we can. So we went hybrid for both our cars.
At the shop, I met another guy there for the same reason. It was in the midst of the 2025 papal conclave after Pope Francis had passed away. Neither one of us were Catholic ourselves, but we were both interested in the result. He volunteered his opinion that he was really hoping that the next Pope was going to be a ‘progressive’, rather than ‘conservative’.
I instantly recognised the framing that he was operating in. Those are terms that seem so binary and don’t help us talk about real life. I was curious to see if I could sneakily dig beneath the binary without taking side or getting into debate, so I said, “I think I know what you mean. Progressive. Progress is obviously a good thing, right? Who wants to go backwards?” He nodded enthusiastically, and I added, “I think that there are valid insights and important values across the political spectrum. Like we are both here because we care about the environment and ‘conservation’, and it’s a good thing to what to ‘conserve’ things that should be respected and protected.”
He nodded even more enthusiastically.
I knew better to push. After all, I wasn’t trying to argue simplistically ‘against’ progressivism and ‘for’ conservatism. I just wanted something better than the usual binaries. Mission accomplished, and soon it was time for me to pick up my car, so we wished one another well.






